5 Reasons to Start a Business Blog

Blogging to improve your marketing

Today, even more than ever, it can be difficult for many business owners to market their businesses effectively.  The great news is there are more ways to market your business for free, to little money invested. The days of advertising in the Yellow Pages are over for the majority of business owners. Although, traditional advertising can still be a viable resource for the right business and the right target audience. For example, if you have a business that caters to seniors, then advertising in the Yellow Pages would be a great resource because more seniors still use the yellow pages. However, if you are marketing to the general public, social media, website marketing, and newsletters are the way to go. Having a blog on your website helps in a variety of ways. Marketing Management Resources can set up your blog for you when we build your website.  Here are the 5 reasons to start a business blog:

1.      Blogging can increase your SEO (Search Engine Optimization)

The more you blog, the more content you have. The more content you have, the more search engines see your site with fresh and updated content.

2.      Blogging is a form of communication  

Blogging is a fantastic way to communicate valuable information to your customers and anyone that comes across your website. The more useful valuable information you post, the higher chances your blog article will be seen by future customers.

3.      Blogging can be syndicated into a RSS feed (Really Simple Syndication)

Marketing Management Resources is able to set up an RSS feed. A RSS feed is a simple way to syndicate your blog and distribute your content to anyone that signs up for it automatically.

4.      Blogging sets the stage to position yourself as an expert

Position yourself as the expert in your field by using your blog to distribute your knowledge to your customers. If you are a butcher, then create a blog that contains useful information to people about the different cuts of meat, how to cook them and what rubs to use, etc. Be known as the expert butcher, not just the guy who sells meat.

5.      Blogging is free when you utilize a WordPress website

Marketing Management Resources creates WordPress websites that include a blog for FREE. All you need to do is make the commitment to post 1-3 blog posts per week on your site and this will market your company and or services.

Ready to start a blog? Contact us!

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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