3 Things to Know Before You Hire a Website Designer

I hear horror stories every day about people that trusted website designers only to later not be able to access their sites because the website designer went out of business.
Here are some tips to help you when you choose a website designer:

1. Be sure the domain name is in YOUR name, not THEIRS. Just sign up at GoDaddy and buy the domain name you want. Put all the contact information in YOUR name. With your phone numbers and addresses.
2. Put the hosting plan in your name. It is quite legitimate that a website designer is a reseller of hosting. However, they should set you up with your own Cpanel, with your own passwords and log in information. If they are putting you on a plan where they tell you that you can’t have access because you can see other people’s information. RUN. This means that you won’t have access and they can delete your site with a clickity click clack of a mouse.
3. If you are using WordPress, it is normal for your website designer to have an “admin” log in. If you are paying them for maintenance this is a very simple way of allowing them access to your site. If you are not paying for maintenance, make yourself the admin so you have control. You can always give them temporary control if you need them to fix something or to work on something for you.
Marketing Management Resources uses a WordPress platform and we put everything in your name. You will have complete control of your own site. You will get a list of log ins and passwords when the site is completed.

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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5 Reasons to Start a Business Blog

Blogging to improve your marketing

Today, even more than ever, it can be difficult for many business owners to market their businesses effectively.  The great news is there are more ways to market your business for free, to little money invested. The days of advertising in the Yellow Pages are over for the majority of business owners. Although, traditional advertising can still be a viable resource for the right business and the right target audience. For example, if you have a business that caters to seniors, then advertising in the Yellow Pages would be a great resource because more seniors still use the yellow pages. However, if you are marketing to the general public, social media, website marketing, and newsletters are the way to go. Having a blog on your website helps in a variety of ways. Marketing Management Resources can set up your blog for you when we build your website.  Here are the 5 reasons to start a business blog: [Read more…]

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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Get Started with Email

email is important to your business

One of the most important components of any business is using an email address that is specific to your domain name. Current and future customers expect professionalism from you and if you have a professional website and are using a Hotmail or Gmail account, you are losing an opportunity to further brand your company. Here are some great tips about email:

 

If you have a website created by Marketing Management Resources then we will create your emails for you. If you want to create additional emails you may ask us to do so at an additional fee or you may do it yourself.  Log into your cpanel and click on “email accounts”. Follow the prompts by adding the name of your email. Susan@YourDomain.com or Sales@YourDomain.com, add your password, and you are set.

 

To check your email you can either use a webmail link or use an email program on your desktop like Outlook or Mac Mail. The webmail program is easy to set up and there is no programming. You simply go to the URL listed in your cpanel and start emailing. However, using Outlook or Mac Mail will give you much more flexibility. Those programs have calendars, reminders, folders, etc. It is a complete time management software and can be useful in many areas of your business. After you have set up your email to the right of your email in your cpanel there are more instructions on configuring your email client. Click whichever link applies to you and follow those directions and you will be up and running in no time at all. [Read more…]

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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5 Tips to Help Your Google Rankings

5 tips to help your Google rankings

You can have a great website, but if you are not found online then your efforts will not pay off if you desire to gain new clients through a website. Here are a few tips that you can utilize when providing information to Marketing Management Resources so we can help you create the best optimized website for you. .

  1. Figure Out The Correct Keywords  

Use Google Keyword Tool to find out what keywords and phrases are searched most often and use those words on your site. Local businesses should use words that are specific to your business and you should include your service area. For example, “Denver Day Spa,” is better than simply “Day Spa.” [Read more…]

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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Social Media 101

Social Media TipsSocial media is a great tool for businesses looking to connect with customers and potential customers online. Social media can also give you a competitive edge with your marketing efforts. Social media can be an amazing asset to your marketing efforts if you know what to use and how to use it.

Here are a few suggestions.

Social Networking: Facebook, Twitter, Google + and LinkedIn allows you to share information to “online friends”, “followers” or “connections”.  You can use these sites for both personal and business use.

Blogs: Marketing Management Resources creates websites using WordPress. WordPress is the most up-to-date blogging and website platforms.  By blogging on a consistent basis not only allows you to communicate to your customers, it raises your SEO if you position the posts with keywords.

Managing social media doesn’t have to be difficult. Marketing Management Resources can connect your blog to your social networking sites. Blog once and your post will be Tweeted and then Facebook’d automatically.

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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SEO

SEO - Search engine optimzation definitionSearch Engine Optimization- Tactics used on websites to increase your visibility to search engines without paying for ads. This is commonly referred to as “organic ranking”. SEO can consist of the use of keywords, alt tags, meta tags, relevant content and back-links.

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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The Three Most Common Errors Made on Websites

mistakes in website design

What are the three most common errors made on websites? 

  • Name and phone number are not on every single page. Make it easy for your prospects to reach you by ensuring your name and phone number appear on each page. You can place it in the header, or in a widget box.
  • Putting your email address on your site. While on the surface it may seem like a great idea, it actually invites spam. Instead, use a contact form and make sure it’s functioning correctly.
  • Not linking to internal pages. Your goal should be to keep them on your site. Providing a means in which to get to an internal page (other than on your menu) encourages the individual to dig deeper.

These are common errors made on websites and can easily be changed!  Here’s a great example: http://valleyspringsdentists.com/about/.

 

Kathy Nielsen

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Website Hosting

Every website must have a hosting plan. You may purchase your own hosting plan at HostGator by clicking the link below. You can get low coast hosting, however all hosting companies will have you commit to a yearly contract to secure the lower price. In addition, this covers your hosting ONLY, they do not work on your website for you, they will not do updates, etc.

Marketing Management Resources offers our own hosting plans, they are all billed monthly:

Hosting Only with a Month-To-Month Commitment $7.00 a month:

  • Unlimited Free Email
  • No updates, but you may purchase updates at $10.00 per update
  • Support on a case by case basis. If you damage the site, we will fix it for you at a rate of $45.00 an hour, with a one hour minimum

Hosting With Support: $30.00 a month:

  • Unlimited Free Email
  • Up to 3 updates a month

Hosting with Support for Real Estate Agents $75.00 a month:

  • Unlimited Free Email
  • Up to 3 updates a month
  • Additional updates $10.00 each

Here is an example of HostGator pricing, (This does not include updates and support as they do not offer website management)

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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