Why Use a Marketing Video

Marketing Video Brochures

Why Use Video?

Marketing Videos are an effective and affordable way to communication your message and increase traffic to your website.

The Wharton school of business did a study on the importance of videos in sales and marketing. They concluded that prospects are 72% more likely to purchase a product or service when video is used and they make buying decisions faster. They also reported that 89% of consumers actually reviewed a video the same day they receive it and 94% will share it.

Consumer’s tend to view “video brochures” with a higher value than printed material and are not likely to be dumped into their deleted folder.   [Read more…]

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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5 Reasons to Start a Business Blog

Blogging to improve your marketing

Today, even more than ever, it can be difficult for many business owners to market their businesses effectively.  The great news is there are more ways to market your business for free, to little money invested. The days of advertising in the Yellow Pages are over for the majority of business owners. Although, traditional advertising can still be a viable resource for the right business and the right target audience. For example, if you have a business that caters to seniors, then advertising in the Yellow Pages would be a great resource because more seniors still use the yellow pages. However, if you are marketing to the general public, social media, website marketing, and newsletters are the way to go. Having a blog on your website helps in a variety of ways. Marketing Management Resources can set up your blog for you when we build your website.  Here are the 5 reasons to start a business blog: [Read more…]

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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5 Tips to Help Your Google Rankings

5 tips to help your Google rankings

You can have a great website, but if you are not found online then your efforts will not pay off if you desire to gain new clients through a website. Here are a few tips that you can utilize when providing information to Marketing Management Resources so we can help you create the best optimized website for you. .

  1. Figure Out The Correct Keywords  

Use Google Keyword Tool to find out what keywords and phrases are searched most often and use those words on your site. Local businesses should use words that are specific to your business and you should include your service area. For example, “Denver Day Spa,” is better than simply “Day Spa.” [Read more…]

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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SEO

SEO - Search engine optimzation definitionSearch Engine Optimization- Tactics used on websites to increase your visibility to search engines without paying for ads. This is commonly referred to as “organic ranking”. SEO can consist of the use of keywords, alt tags, meta tags, relevant content and back-links.

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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The Three Most Common Errors Made on Websites

mistakes in website design

What are the three most common errors made on websites? 

  • Name and phone number are not on every single page. Make it easy for your prospects to reach you by ensuring your name and phone number appear on each page. You can place it in the header, or in a widget box.
  • Putting your email address on your site. While on the surface it may seem like a great idea, it actually invites spam. Instead, use a contact form and make sure it’s functioning correctly.
  • Not linking to internal pages. Your goal should be to keep them on your site. Providing a means in which to get to an internal page (other than on your menu) encourages the individual to dig deeper.

These are common errors made on websites and can easily be changed!  Here’s a great example: http://valleyspringsdentists.com/about/.

 

Kathy Nielsen

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Constant Contact

Marketing Management Resources will manage your E-Marketing for you by utilizing Constant Contact.

Constant Contact’s email marketing, social media marketing, event marketing, and online survey tools help small organizations grow their businesses by building stronger customer relationships.

  • Communicate with your most important assets—your current customers
  • Email Marketing makes it quick, easy and affordable to connect with your customers
  • Email Marketing: Build a better business through customer loyalty and referrals
  • Build customer loyalty quickly and affordably with Email Marketing

Online Survey by Constant Contact® makes it easy to get customer feedback that helps you respond to their needs, keep them loyal, and grow your organization.

  • Online Survey gives you the customer input your business needs to succeed
  • Online Survey brings you insight to help you better meet your customers’ needs
  • Get the feedback you need to keep customers coming back with Online Survey
  • Can you put a price on valuable customer opinions? How about $15/month?
  • Online Survey lets your customers help you build a better business. Listen up!

Event Marketing

Whether a weekend cooking class, a walk–a–thon, real estate open houses, music events or a hands–on workshop, events are an integral part of how you market your small business or nonprofit organization.

That’s why you need Event Marketing from Constant Contact. — the simple, professional way to promote and manage successful events.

Event Marketing handles all the details of setting up and managing your event in one complete, easy–to–use online solution: promoting your event, sending invitations, accepting registrations, processing payments, and more.

Sign-Up Today!

Constant Contact(R)Trusted Email Marketing

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

Facebook Twitter LinkedIn Google+ YouTube 

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